Published investment holdings of platinum have increased significantly over the last few years. Investors in North America, Europe, South Africa and parts of Asia are buying the physical metal and platinum-backed ETFs.
Over the past decade, annual investment demand, from physically backed exchange-traded products alone, has ranged up to 11% of demand in 2013. This complements jewellery demand of 34% in the same year and increases platinum’s diversity of demand.
We are committed to building greater understanding of, and confidence in, the supply and demand fundamentals of the global platinum market. We believe this increased insight will result in a broader base of investors considering platinum as an investment.