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Platinum is an attractive physical asset, supply is constrained and demand is robust across a variety of new and existing applications.

Paul Wilson, CEO,
World Platinum Investment Council

Future demand for platinum-tipped spark plugs ignited by drive to improve efficiency and reduce emissions.

Read 60 Seconds in Platinum

What is platinum? Where and how is it “made”?
What is it used for? Is it a precious or industrial metal?
..... We address 8 fundamental questions on platinum for new and existing market participants.

The Royal Mint announces the launch of the Britannia Platinum Bullion one ounce coin.

Download Press Release

Why invest in platinum?

Platinum is one of the rarest metals, occurring at very low concentrations in the Earth’s crust. It is 30 times rarer than gold.

All the platinum ever produced would only cover your ankles in one Olympic sized swimming pool.

All the gold ever produced would fill three Olympic sized swimming pools.

New mining production is both a significant capital investment and long term commitment. It can take more than 10 years to bring online.


And yet the breadth of Platinum’s application is growing.

It is playing an active role in responding to some of mankind’s greatest challenges.

It is the jewellery metal of choice and symbolises love because of its endurance and strength.

Platinum is a premier jewellery metal and in-demand industrial commodity. It is increasingly being viewed as a precious investment asset, with demonstrable portfolio diversification benefits.

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The World Platinum Investment Council provides insights to advance platinum investment.

Please subscribe to receive Platinum Quarterly, without charge. Our next report will be published on 28th November 2018.