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World Platinum Investment Council – WPIC®

Trading Tradition

Investing during the festival of lights is an alternative to traditional gifting

Read WPIC® 60 Seconds in Platinum

Photo of Deng, Miller, and Raymond

Key Takeaways from Milestone Fifth Shanghai Platinum Week

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Why invest in platinum?

Platinum has strong demand, a shortage of supply, and is undervalued

  • Since 2023, the platinum market has experienced consecutive supply deficits which are expected to continue, significantly depleting above ground stocks
  • Platinum supply remains challenged, both in terms of primary mining and secondary recycling supply
  • Although US tariffs present some downside risks to platinum demand, these are offset by growth in jewellery demand and investment demand in China
  • Elevated lease rates and over-the-counter London backwardation highlight tight market conditions
  • The platinum price remains historically undervalued and significantly below the price of gold

Did you know?

One gram of platinum can be stretched into a wire that is over 2 km long.

Our platinum facts infographic highlights the unique properties of this rare metal, which underpin demand for platinum across a diverse range of industries and applications. Learn how platinum supply is scarce relative to other precious metals and why platinum works to improve our world, as well as being the best metal for fine jewellery. Discover more about platinum as an investment asset, including ways to invest in physical platinum.

More Platinum Facts

The World Platinum Investment Council provides insights to advance platinum investment.

Our next Platinum Quarterly report will be published on 19 November 2025. Please subscribe to receive it regularly.