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Platinum

Diverse Drivers of Demand

Platinum is one of the rarest metals in the world with unique physical and catalytic properties making it highly valued across a number of diverse demand segments.

The Drivers of Demand

There are four core segments of platinum demand:

* Minimum and maximum ranges over period 2012 – 2016

Automotive

Platinum demand from auto
catalysts has equated to between
37–41%
of total demand in the last 5 years

Platinum is central
to reducing vehicle
emissions
both now and
in the long term

Platinum in spark plugs and O2 sensors supports more efficient engines

Platinum supports diesel cars which are on average 20% more CO2 efficient than an average gasoline car

Euro 6 compliant catalysts (Requirement from September 2015) use more platinum per car to achieve the lower emissions requirements

Selective Catalytic Reduction (SCR) systems also contain platinum

Platinum’s superior catalytic and conductive properties in fuel cells turn hydrogen and air into water producing electricity to power electric cars with zero emissions

3 minute re-fuelling and c.600 KM range

Fuel cell electric vehicles (FCEV) use more than twice the amount of platinum in internal combustion engine vehicles. Early adopters with commercially available cars include Toyota, Hyundai and Honda

Industrial

Platinum's diverse other industrial
uses account for between
18–21%
of total demand in the last 5 years

Platinum catalysts increase yields in chemical processes, an example being more high octane fuel per barrel of oil

Platinum improves chemical process efficiency and increases media storage capacity globally

Platinum is necessary for vessels that hold and form molten glass for liquid crystal displays, optical and ophthalmic, glass fibre and other applications

Platinum increases storage density on hard disks for laptops and servers supporting cloud storage. Platinum also supports numerous electronic applications

Platinum is biocompatible and remains in the body connecting pacemakers and makes instruments visible during keyhole surgery

Jewellery

Global annual jewellery
demand has been between
31–38%
of total platinum demand
over the last 5 years

Platinum jewellery has achieved global premier status and strong association with love. Market developed by Platinum Guild International since 1975

China is the world’s largest market for platinum jewellery, representing well over half of annual demand

India is a driver of growth
(10x growth in 7 years)
including a rising men’s jewellery market

In the US, platinum is the number one choice for engagement rings, while in Japan it is the favoured choice for generations of brides and grooms

Investment

Investment is the most variable
factor over the past five years,
ranging between
2–11%
of total demand (excluding increases or decreases in above ground stocks)

Created in late 2014, the World Platinum Investment Council (WPIC) exists to stimulate investment demand for platinum

Physical platinum exchange traded funds (ETFs) have become firmly established in several regions, with recent growth driven by South African ETFs

Examples of investment products in different geographies

Private individuals in Japan have been able to invest in platinum accumulation plans since the 1980s

High-net worth and institutional investment in vaulted bars

North American individuals investing platinum bullion coins and bars into their retirement savings plans